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Home is where you land after signing in. It is built around one question: what should we send next.

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What is on it

The composer

Describe a campaign and start building it without going anywhere else.

Proactive ideas

Campaigns LTV.ai has raised on its own, each with a built email and a sized audience.

Recent campaigns

What you have sent lately, and how it did.

Setup checklist

The remaining work to get this brand fully configured.

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The setup checklist

The checklist floats on Home until the work is done. It groups into three buckets.

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Connections

Sending domain is the one that blocks you. You cannot send through LTV.ai until it verifies.

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Brand DNA

These are the tasks that decide output quality. LTV.ai pre-fills most of them from your website, so the work is reviewing rather than authoring.

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Modules

A checklist task is marked complete as soon as one item exists. That is a completion check, not a recommendation. One hero reference will produce noticeably narrower output than ten, and the checklist will still show a tick. See Brand DNA for what good looks like.

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What to do first

If you want a campaign out quickly, the shortest path is sending domain, then header and footer, then one list. Everything else improves quality rather than unblocking a send. See Send your first campaign.