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The marketing calendar tells LTV.ai what you already have planned: sales, launches, seasonal moments, and quiet periods. It uses that to time suggestions and to avoid proposing something that clashes with a promotion you are already running. Find it under Settings > Marketing Calendar.

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Adding your plan

Upload your calendar and LTV.ai reads it, extracts the individual events, and lays them out in a grid view. You can review and correct what it extracted.

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What it affects

Proactive ideas

Suggestions are timed around your planned events and gaps in your send schedule.

Daily briefing

The briefing references upcoming calendar events when proposing campaigns.
The Ideation Agent can also read your calendar when you ask it what to send next. See Ideation Agent.
The calendar is advisory. It never schedules or sends anything on its own.