Prediction models are enabled per brand. Contact your account manager if you do not see them.
The models
Using them
Model segments appear alongside your other options at the Audience stage. See How audiences work. Two are worth calling out. Discount sensitivity is the margin protection lever. Target full price buyers without a code and reserve discounting for customers who actually need one, rather than discounting everybody to reach the few who required it. Optimal send time powers the scheduling option of the same name. Instead of one send time for everyone, each recipient lands in whichever of eight slots they are most likely to open in. See Scheduling and sending.How scores are produced
Models are trained outside the dashboard and the scores are loaded in on a schedule, so a newly synced customer will not have scores immediately. Stale scores are pruned automatically. Scores also feed AI segmentation, where model availability is one of the factors weighing which segmentation strategy LTV.ai recommends for a campaign.Prediction quality depends on history. A brand with little purchase or engagement data will get thinner segments, and some models may not produce useful splits at all.