Rather than asking you to design a segmentation scheme, LTV.ai evaluates every strategy it has against your data and this campaign, and recommends the best three.
The seven strategies
How LTV.ai chooses
Every strategy is scored on four things, weighted:
LTV.ai presents the top three, ranked. You can take the first, take another, or skip segmentation entirely and send one version to everyone.
Everyone else
No strategy classifies every customer. Anyone who does not fall into a named segment is grouped into an Everyone else bucket so nobody is silently dropped from the send.
Seasonal and weather segmentation uses established climate zones, not a live weather forecast.
Prediction models
Separately from the seven strategies, LTV.ai can score every customer with trained models and expose the results as segments you can target directly: churn risk, purchase probability, lifetime value, discount sensitivity, and more.
Model availability is also the prediction signal factor in the scoring table above, so a brand with models enabled gets better strategy recommendations as well.
See Prediction models. 
