The seven strategies, how LTV.ai ranks them, and the prediction models behind them
Rather than asking you to design a segmentation scheme, LTV.ai evaluates every strategy it has against your data and this campaign, and recommends the best three.
No strategy classifies every customer. Anyone who does not fall into a named segment is grouped into an Everyone else bucket so nobody is silently dropped from the send.
Seasonal and weather segmentation uses established climate zones, not a live weather forecast.
Separately from the seven strategies, LTV.ai can score every customer with trained models and expose the results as segments you can target directly: churn risk, purchase probability, lifetime value, discount sensitivity, and more.Model availability is also the prediction signal factor in the scoring table above, so a brand with models enabled gets better strategy recommendations as well.See Prediction models.
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