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The Schedule stage is the last step before a campaign goes out.

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Options

Send now

Sending begins immediately and is distributed across a short window rather than fired all at once.

Schedule

Pick a date and time. Delivery is spread across roughly a two hour window around it.
Sends are always distributed rather than instantaneous. A sudden spike of identical mail hurts deliverability.

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Optimal send time

Beta. Requires prediction models, which are enabled per brand.
Instead of one time for everyone, LTV.ai can place each recipient in whichever of eight three hour slots they are most likely to open in. The campaign is split across those slots over the day. Use this for large, engagement sensitive sends. Use a fixed time when the timing itself matters, such as a sale opening.

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Before it schedules

LTV.ai checks a few things and will stop or warn you. The last two are different limits and behave differently. The volume cap stops you. The capacity check only warns. See Warm-up and sending limits. See Warm-up and sending limits.

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Sending through Klaviyo instead

Everything on this page applies to sending with LTV.ai. If your sending lives in Klaviyo, you can push the campaign there instead and schedule it in Klaviyo. See Send with LTV.ai or Klaviyo.