Two sources
Product images
Pulled automatically from your synced product catalog. No work needed.
Lifestyle images
Photography of your brand in context: models, settings, styling, seasonal shoots. Added by you.
How images get chosen
Every image is analysed and tagged automatically. LTV.ai records the visible objects, dominant colours, setting and scene, product category, mood, and season. Those tags are the selection mechanism. When LTV.ai builds a hero for a campaign, it searches the library for imagery whose scene and mood match the brief, then works from what it finds.Why lifestyle images matter most
Product shots tell LTV.ai what you sell. Lifestyle images tell it how your brand looks: how you light a scene, how you style a set, what a winter campaign should feel like next to a summer one. A library of packshots on white produces heroes that look like packshots on white. This is the single biggest lever on how generated campaigns look.What to add
- Campaign and editorial photography from past shoots
- Seasonal imagery, so autumn briefs get autumn scenes
- Products in real settings rather than isolated on a background
- A spread of moods, if your brand shifts tone across the year
Proactive campaigns lean on this hardest. When a daily briefing builds an email without you asking, the library is what keeps it looking like your brand. A thin library is the most common reason unprompted campaigns come back looking generic.
Image Library or hero references?
Both feed hero imagery, and they do different jobs.
In practice: keep the library broad so LTV.ai has range, and pin hero references when you want a particular look repeated.