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LTV.ai sends on your own authenticated domain and handles the mechanics of staying deliverable.

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Authentication

Set up during sending domain configuration and maintained automatically afterwards. See Set up your sending domain.

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Bounces and complaints

Bounces

Hard bounces are recorded and excluded from all future sends across every brand in your account.

Complaints

Anyone who marks a campaign as spam is added to your brand exclusion list immediately.
Both run automatically on every send. See Exclusions and suppression.

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Send ordering

Within a campaign, more engaged recipients are sent to earlier. Early positive signals improve how the rest of the send is treated by receiving mail providers.

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Plain text alternative

Every campaign gets a plain text version generated automatically alongside the HTML. Sending both is a small but real deliverability gain.

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What LTV.ai does not do

Being straight about the gaps is more useful than implying coverage that is not there.
  • No inbox placement testing. LTV.ai does not run seed list tests to predict whether you land in the primary tab.
  • No sender reputation score. LTV.ai does not ingest Google Postmaster Tools or Microsoft SNDS data.
  • No DMARC report analysis. Your DMARC records are set up, but aggregate reports are not collected or interpreted.
  • No automatic list sunsetting. Long term non openers are not dropped for you. Build a list to exclude them if you want that. See Lists.
If deliverability is a concern for your brand, your account manager can review your setup and sending pattern directly.

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Keeping complaint rate low

Mail providers start throttling around a 0.1 percent complaint rate. The practical levers are sending to engaged recipients, keeping frequency reasonable, and making the unsubscribe link easy to find rather than hidden.