Skip to main content
A brand new sending domain has no reputation. Sending a large campaign from it on day one is the fastest way to land in spam permanently. LTV.ai ramps you up instead.

​
Your first send

Your first campaign from a new domain is capped and requires an explicit confirmation before it schedules. LTV.ai sends to your most engaged recipients first, because early opens are what build reputation.

​
The ramp

Where automated warm-up governance is enabled, daily volume starts at roughly 100 recipients and grows by half again each day. After about a week of healthy sending the rate of increase accelerates. The ramp continues until the ceiling exceeds your list size, at which point you are sending full volume.
Automated warm-up governance is enabled per brand. The first send confirmation and cap apply to every brand regardless.

​
Health checks during warm-up

LTV.ai watches open rate as the ramp progresses. A pause is not a failure. It means the list or the content needs attention before volume increases further.
You cannot schedule a second campaign while a warm-up ramp is running. Wait for it to complete.

​
Ongoing volume cap

After warm-up, LTV.ai still limits how fast you can scale. A campaign can be up to one and a half times your largest previous send. A jump far beyond your established pattern is exactly what spam filters look for.
This one blocks. If the audience exceeds the cap, the campaign will not schedule. Either reduce the audience, or send a smaller campaign first, which raises your largest-send figure and lifts the ceiling for next time.
Your first send is exempt, because it is what establishes the baseline in the first place. The cap is measured against your net audience, after exclusions are applied, not the raw list size. See Exclusions and suppression.

​
Daily capacity warning

Separately, LTV.ai compares a campaign against your busiest day in the last 30 days. If it exceeds that by more than 70 percent, you get a warning. Unlike the volume cap, this one does not block. Acknowledge it and proceed if you know the volume is legitimate, for example a Black Friday send.
Warm-up governance currently applies to image based campaigns. Text campaigns are not volume governed in the same way.