Skip to main content
The daily briefing runs every weekday. It reviews your data, decides what is worth sending, builds the campaign, and delivers it to you for approval. Configure it under Settings > Daily Briefing.

​
What arrives

A briefing is a built campaign, not a to do item. It contains:
  • A campaign proposal with the reasoning behind it
  • A complete email, including generated hero imagery
  • A sized audience
  • Where relevant, a comparison to how similar campaigns performed

​
Delivery

Slack

Delivered to your chosen channel. You can approve or refine without leaving Slack.

Email

Delivered to the addresses you nominate.
Set your channel, recipients, and schedule under Settings > Daily Briefing.

​
Acting on a briefing

Approve and the campaign becomes a saved design ready to edit, target, and schedule. As with proactive ideas, approving does not send anything. If Slack is connected, you can reply to the briefing message to request changes, and the draft in LTV.ai updates. See Editing a draft.

​
Tuning the generations

A briefing is built overnight with no brief from you, so its quality tracks directly with what LTV.ai knows about your brand. If briefings arrive off-tone or visually generic, fix it here rather than by editing each one.

Brand DNA

Voice, tone, and reference emails. Sets what the copy sounds like.

Image Library

The imagery heroes are built from. Lifestyle photography is the single biggest lever on how briefings look.

​
Forecasts

Revenue forecasting on briefings is enabled per brand. Contact your account manager if you want it turned on.
Where enabled, briefings include an estimated revenue range. These estimates are calculated from Klaviyo attributed history and will not reconcile exactly with LTV.ai’s own reporting, which uses a different attribution model. Treat them as a relative signal for comparing ideas, not as a forecast to plan against. See Attribution.