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Beta. Available per brand. Contact your account manager if you do not see Ideation Agent in your sidebar.
The Ideation Agent is a research conversation. Ask it what to send next, and it investigates before answering rather than guessing.

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What it can look at

Your customer data

Sizes audiences and tests whether a segment is big enough to be worth a campaign.

Your catalog

Searches and ranks products against a campaign idea.

Your past campaigns

Reads campaign reports to ground suggestions in what actually worked.

Your competitors

Finds competitor brands and reads the email campaigns they have been sending.
It also reads your marketing calendar, so it knows what you already have planned. See Marketing calendar.

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Useful questions

  • What should we send this week
  • Which of our lapsed customer groups is worth a win back campaign
  • What have our competitors been promoting this month
  • Why did the last campaign underperform, and what should we do differently
  • How many customers would a campaign about winter accessories actually reach

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Handing off to a campaign

When you land on something worth building, the agent produces a brief: the goal, the audience, the call to action, and any offer. Hand that straight to Campaign Creator and it starts from the brief rather than a blank prompt.
The Ideation Agent researches and proposes. It does not build emails or send anything. Building happens in Campaign Creator. See Campaign Creator.
Because the brief is built by Campaign Creator, how the finished email looks and sounds comes from your Brand DNA and Image Library, not from the agent.