Prerequisites
- An active Shopify store (any plan)
- At least one product in your catalog
- Some existing customer data (the more, the better — AI works best with 100+ customers)
Step 1: Install the App
Find LTV.ai in the Shopify App Store
Go to the Shopify App Store and search for LTV.ai, or use the direct install link provided by your LTV.ai account manager.
Click Install
Click Add app and review the permissions LTV.ai needs:
- Read products — to sync your product catalog for email recommendations
- Read orders — to understand customer purchase behavior
- Read and write customers — to manage email subscriptions and segmentation
Complete onboarding
After installation, you’ll be redirected to the LTV.ai dashboard inside your Shopify admin. The initial setup wizard will guide you through:
- Brand setup — Confirm your store name, logo, and brand colors
- Data sync — LTV.ai automatically imports your products, customers, and order history (this takes a few minutes depending on store size)
- AI training — The AI automatically ingests your previous emails, website, and social media to learn your brand voice
- Sender setup — Configure your sending domain
Data sync times: Stores with under 10,000 customers typically sync in under 2 minutes. Larger stores may take up to 10 minutes. You’ll see a progress indicator in the dashboard.
Step 2: Create Your First Campaign
Describe your campaign
Click Create Campaign and tell the AI what you want to promote in plain language. For example:“We just launched a new summer linen collection. 8 pieces, 350. Want to push it to our best customers this week.”
AI builds your audience
The Targeting Agent queries your customer data and suggests audiences most likely to convert for this campaign — with customer counts for each.
AI generates your email
The AI generates the full email:
- Email copy tailored to your brand voice
- Subject lines personalized per individual customer
- Personalized product recommendation grids
- Hero images and banners matching your brand
Review and edit
Preview the email. You can:
- Edit copy — click any text block to modify
- Swap products — change which products appear in recommendation grids
- Regenerate — ask AI to try again with different messaging
Every email includes a one-click unsubscribe link automatically — this is required for compliance and cannot be removed.
Step 3: Send Your Campaign
Confirm your audience
Review the target audience and estimated send size. The AI recommends the best audience, but you can adjust.
Step 4: Track Your Results
Once your campaign sends, head to Analytics to monitor performance:| Metric | What It Means |
|---|---|
| Sent | Total emails delivered |
| Open Rate | Percentage of recipients who opened the email |
| Click Rate | Percentage of openers who clicked a link |
| Conversion Rate | Percentage of clickers who made a purchase |
| Revenue | Total revenue attributed to the campaign |
What’s Next?
Campaigns
Learn more about creating campaigns with AI.
AI Content Generation
Understand how the custom-trained AI creates content for your brand.
Segmentation
Dive deeper into the seven segmentation strategies.
Proactive Intelligence
See how the AI proactively suggests campaign ideas.