Skip to main content
Before diving in, here are the key terms and concepts you’ll encounter throughout LTV.ai.

​
Campaigns

A campaign is a single, one-off email send to a targeted audience. Every campaign in LTV.ai is intentional — you describe what you want to promote, the AI builds the email and selects your audience, and you review and send. There are no automated drip sequences or trigger-based flows.

​
Segments

A segment is a group of customers who share specific characteristics. LTV.ai’s AI automatically selects the best segmentation strategy for each campaign from seven built-in strategies — discount-based, category affinity, location, weather, purchase frequency, AOV tier, and gifters vs. self-buyers. You can also create custom segments based on purchase history, engagement data, and customer attributes.

​
Brands

If you manage multiple stores or product lines, each one is a brand in LTV.ai. Every brand gets its own:
  • Custom-trained AI model
  • Customer segments
  • AI-generated content with brand-specific voice and style
  • Product catalog
  • Performance analytics

​
Custom AI Training

LTV.ai trains custom instances of AI models specifically for each brand. Upon onboarding, the AI automatically ingests:
  • All of your brand’s previous emails
  • Your website
  • Your social media presence
  • Any other online presence
This happens automatically — no manual uploads or configuration. The result is an AI that genuinely understands your brand and produces content that matches your voice, tone, and style.

​
Proactive Campaign Intelligence

The AI doesn’t wait for you to come up with ideas. It proactively analyzes your data, previous campaigns, and marketing calendar to surface net-new campaign opportunities. See Proactive Intelligence for details.

​
Exclusion Lists

Exclusion lists ensure specific customers never receive certain emails. You can set exclusions at:
  • The brand level — customers excluded from all emails for that brand
  • The campaign level — customers excluded from a specific campaign
Unsubscribes are automatically handled and added to exclusion lists.

​
Product Grids

Product grids are personalized product recommendation blocks inserted into emails. They’re automatically populated based on each customer’s purchase history and product affinity.

​
Dashboard

Your dashboard is where you manage everything — campaigns, segments, analytics, and settings. It’s accessible directly from within your Shopify admin or via direct login.