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Your emails don’t work if they don’t land in the inbox.

The Deliverability Agent manages your sending infrastructure end-to-end — DNS configuration, domain warm-up, and ongoing optimization — so you never have to think about it.

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Why Deliverability Matters

Even the best email content is worthless if it lands in spam. Deliverability is determined by:
  • Sender reputation — how mailbox providers (Gmail, Outlook, Yahoo) view your sending domain
  • Authentication — whether your DNS records (SPF, DKIM, DMARC) are correctly configured
  • Sending patterns — whether you warm up gradually or blast a cold domain
  • Engagement signals — open rates, click rates, and spam complaints
Most brands either ignore this or manage it manually. The Deliverability Agent handles all of it automatically.

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What the Deliverability Agent Does

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DNS Management

1

Automatic DNS configuration

When you connect your store, the Deliverability Agent identifies the DNS records you need and guides you through setup — or configures them automatically if you grant DNS access.
2

Ongoing monitoring

The agent continuously monitors your DNS records for:
  • Misconfigurations or accidental changes
  • Expiring certificates
  • Conflicting records from other services
  • DMARC report analysis
If something breaks, you’re alerted immediately with instructions to fix it.

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Domain Warm-Up

New sending domains can’t blast 100,000 emails on day one — mailbox providers will flag you as spam. The Deliverability Agent manages a gradual warm-up process.
1

Start small

The agent begins by sending to your most engaged customers — the ones most likely to open and click. This builds positive engagement signals from day one.
2

Gradually increase volume

Over 2-4 weeks, sending volume increases automatically based on engagement metrics and provider feedback. The agent adjusts the pace based on real-time signals.
3

Monitor and adapt

If bounce rates spike or complaint rates increase, the agent automatically throttles volume and adjusts the warm-up schedule. You’re notified of any issues.
Warm-up timelines vary based on your list size, domain age, and engagement quality. The agent adapts to your specific situation — there’s no one-size-fits-all schedule.

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Ongoing Optimization

After warm-up, the Deliverability Agent continues working in the background:

Reputation monitoring

Tracks your sender score and domain reputation across major providers. Alerts you before issues become problems.

Bounce management

Automatically handles hard bounces, soft bounces, and invalid addresses. Keeps your list clean without manual intervention.

Complaint tracking

Monitors spam complaint rates and automatically suppresses chronic complainers to protect your reputation.

Engagement-based sending

Prioritizes sending to engaged customers first, building positive signals before reaching less active subscribers.

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Deliverability Dashboard

Monitor your sending health in real time:

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Never worry about landing in spam again.

The Deliverability Agent manages your sending infrastructure so you can focus on creating great campaigns.

Get started

Talk to our team and see the Deliverability Agent in action.