How Campaigns Work
Every campaign in LTV.ai is a single, one-off email send to a targeted audience. You describe what you want to promote, the AI builds the campaign, and you approve and send. There are no drip sequences or automated trigger-based flows — every campaign is intentional, reviewed by you, and sent when you’re ready.Describe your campaign
Tell the AI what you’re promoting in plain language. A product launch, a seasonal sale, a new collection, a restocking notification — anything.
AI builds your audience
The Targeting Agent queries your customer data and suggests the audiences most likely to convert for this specific campaign.
AI selects segmentation
The AI picks the best segmentation strategy for this campaign and creates personalized email variants for each segment.
AI generates the email
The Campaign Creator generates the full email — copy, images, product recommendations, and personalized subject lines for every customer.
What Makes LTV.ai Campaigns Different
AI does the work
You don’t build emails manually. Describe what you want, review what the AI creates, and send.
Per-customer personalization
Subject lines are generated per individual customer — not per segment. Every recipient gets the subject line most likely to get them to open.
Smart segmentation
The AI automatically picks from seven segmentation strategies to create tailored variants for each audience group.
Margin protection
The Smart Suppression Agent ensures discounts only go to customers who need them — everyone else gets full-price messaging.
Managing Exclusions
You control who doesn’t receive emails:- Brand-level exclusions — customers excluded from all emails for your brand
- Campaign-level exclusions — customers excluded from a specific campaign
Campaign Performance
Track these metrics for each campaign in your dashboard:| Metric | Description |
|---|---|
| Sent | Total emails delivered successfully |
| Open Rate | % of recipients who opened the email |
| Click Rate | % of openers who clicked a link |
| Conversion Rate | % of clickers who completed a purchase |
| Revenue | Total revenue attributed to the campaign |
| Unsubscribe Rate | % of recipients who unsubscribed |