Stop giving discounts to people who would’ve bought anyway.
The Smart Suppression Agent uses purchase behavior and predictive modeling to determine which customers need a discount to convert — and which ones will buy at full price.The Problem
Most brands spray discounts across their entire list. The result:- Margin erosion — loyal customers who would’ve paid full price get unnecessary discounts
- Discount dependency — customers learn to wait for sales instead of buying when they need something
- Revenue left on the table — you’re literally paying customers to do something they were already going to do
How Smart Suppression Works
Behavioral analysis
The AI analyzes every customer’s purchase history, browsing patterns, and engagement data to build a conversion probability profile.It looks at signals like:
- Do they only buy during sales?
- Have they purchased at full price before?
- How price-sensitive are they based on past behavior?
- How engaged are they with your brand right now?
Classification
Each customer is classified into one of several groups:
| Classification | What It Means | Email Treatment |
|---|---|---|
| Full-price buyer | High intent, will convert without incentive | No discount — feature products, new arrivals, editorial content |
| Discount-responsive | Needs a nudge to convert | Include targeted discount or promotion |
| Deep discount needed | Only converts with significant incentive | Stronger offer — clearance, bundle deals, exclusive savings |
| Unlikely to convert | Very low purchase probability regardless | Suppress from this campaign entirely to protect deliverability |
Automatic variant routing
When your campaign sends, each customer automatically receives the right version:
- Full-price buyers see an editorial, product-focused email
- Discount-responsive customers see the same campaign with a promotion layered in
- Deep discount customers get a stronger offer
What This Means for Your Business
Protected margins
Stop giving 20% off to customers who were about to buy at full price. Every suppressed discount is pure margin saved.
Better deliverability
Suppressing unlikely-to-convert customers means fewer emails to disengaged users — which improves your sender reputation and inbox placement.
Smarter promotions
When you do discount, it’s targeted and intentional. Customers who need the push get it. Everyone else gets a premium brand experience.
How the AI Decides
The predictive model considers:| Signal | What It Tells Us |
|---|---|
| Purchase history at full price | Strong indicator they don’t need a discount |
| Purchase history during sales only | They’ve been trained to wait for discounts |
| Email engagement recency | Recently active customers are more likely to convert |
| Browse-to-purchase ratio | High browsing with no purchases suggests price sensitivity |
| Average order value trends | Declining AOV may indicate increasing price sensitivity |
| Time since last purchase | Longer gaps may require stronger incentives |
Works Automatically with Every Campaign
Smart Suppression isn’t a separate tool you configure — it runs automatically on every campaign sent through LTV.ai. When the Targeting Agent selects a discount-based segmentation strategy, Smart Suppression powers the classification. You can also:- Override classifications — manually move customers between groups
- Set discount caps — define maximum discount percentages per tier
- Review suppression reports — see how many customers were suppressed and estimated margin saved
Protect your margins while maximizing revenue.
Let the AI figure out who needs a discount and who doesn’t. Every campaign is automatically optimized for the highest possible revenue at the lowest cost.Get started
Talk to our team and see Smart Suppression in action.