Stop giving discounts to people who would’ve bought anyway.
The Smart Suppression Agent uses purchase behavior and predictive modeling to determine which customers need a discount to convert — and which ones will buy at full price.The Problem
Most brands spray discounts across their entire list. The result:- Margin erosion — loyal customers who would’ve paid full price get unnecessary discounts
- Discount dependency — customers learn to wait for sales instead of buying when they need something
- Revenue left on the table — you’re literally paying customers to do something they were already going to do
How Smart Suppression Works
1
Behavioral analysis
The AI analyzes every customer’s purchase history, browsing patterns, and engagement data to build a conversion probability profile.It looks at signals like:
- Do they only buy during sales?
- Have they purchased at full price before?
- How price-sensitive are they based on past behavior?
- How engaged are they with your brand right now?
2
Classification
Each customer is classified into one of several groups:
3
Automatic variant routing
When your campaign sends, each customer automatically receives the right version:
- Full-price buyers see an editorial, product-focused email
- Discount-responsive customers see the same campaign with a promotion layered in
- Deep discount customers get a stronger offer
What This Means for Your Business
Protected margins
Stop giving 20% off to customers who were about to buy at full price. Every suppressed discount is pure margin saved.
Better deliverability
Suppressing unlikely-to-convert customers means fewer emails to disengaged users — which improves your sender reputation and inbox placement.
Smarter promotions
When you do discount, it’s targeted and intentional. Customers who need the push get it. Everyone else gets a premium brand experience.
How the AI Decides
The predictive model considers:
The model improves over time as it learns from your specific customer base and campaign results.
Works Automatically with Every Campaign
Smart Suppression isn’t a separate tool you configure — it runs automatically on every campaign sent through LTV.ai. When the Targeting Agent selects a discount-based segmentation strategy, Smart Suppression powers the classification. You can also:- Override classifications — manually move customers between groups
- Set discount caps — define maximum discount percentages per tier
- Review suppression reports — see how many customers were suppressed and estimated margin saved
Protect your margins while maximizing revenue.
Let the AI figure out who needs a discount and who doesn’t. Every campaign is automatically optimized for the highest possible revenue at the lowest cost.Get started
Talk to our team and see Smart Suppression in action.