All emails sent through LTV.ai are delivered from our own sending infrastructure. We manage the entire email delivery pipeline — authentication, deliverability, and reputation — so you don’t have to.
How It Works
When you launch a campaign, LTV.ai handles:
- Sending — emails are delivered through our optimized infrastructure at scale
- Authentication — SPF, DKIM, and DMARC are configured on your behalf
- Deliverability — the Deliverability Agent manages warm-up, reputation monitoring, and inbox placement
- Bounce handling — hard and soft bounces are processed automatically
- Compliance — unsubscribe links, CAN-SPAM headers, and suppression management are built in
Custom Sending Domain
Your emails are sent from your brand’s domain — not a generic LTV.ai address. During onboarding, we configure your domain’s DNS records so emails appear from your brand:
| Record | Purpose |
|---|
| SPF | Authorizes LTV.ai’s infrastructure to send on behalf of your domain |
| DKIM | Cryptographically signs emails so providers know they’re authentic |
| DMARC | Protects your domain against spoofing and phishing |
Your onboarding manager handles DNS configuration. Most brands are fully set up within the first week.
Why Our Own Infrastructure?
| Benefit | Description |
|---|
| Deliverability at scale | Our infrastructure is optimized for high-volume ecommerce email — no provider sending limits to worry about |
| Reputation management | The Deliverability Agent monitors and protects your sender reputation 24/7 |
| Warm-up automation | New domains are gradually ramped up to build positive sender reputation |
| Full control | We manage the entire pipeline so nothing falls through the cracks |
Reply Handling
When customers reply to your campaign emails, replies are handled by the AI Concierge Agent — your AI brand ambassador that responds in your brand voice, answers product questions, and escalates to your team when needed. 
