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LTV.ai provides comprehensive analytics so you can understand exactly how your email marketing is performing — from high-level revenue metrics to individual campaign performance.

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Dashboard Overview

Your main dashboard shows key metrics at a glance:

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Campaign Analytics

Drill into each campaign to see detailed performance:
  • Per-segment metrics — open rate, click rate, conversions broken down by segment variant
  • Revenue attribution — revenue generated by the campaign
  • A/B test results — variant performance comparison (if A/B testing was used)

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Segment Analytics

View performance broken down by customer segment:
  • Which segments are most engaged
  • Revenue per customer by segment
  • Segment growth and churn trends
  • Comparative performance across segments

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Email-Level Metrics

For each individual email, track:

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Revenue Attribution

LTV.ai attributes revenue to emails using a click-based attribution model:
  • When a customer clicks a link in your email and makes a purchase within the attribution window, that revenue is credited to the campaign
  • The attribution window is configurable in your settings

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Exporting Data

Export your analytics data for use in other tools:
  • CSV export — download raw data for any date range
  • Dashboard sharing — share read-only dashboard links with your team