Dashboard Overview
Your main dashboard shows key metrics at a glance:| Metric | Description |
|---|---|
| Total Revenue | Revenue attributed to LTV.ai email campaigns |
| Emails Sent | Total emails delivered across all campaigns |
| Average Open Rate | Overall email open rate |
| Average Click Rate | Overall click-through rate |
| Active Campaigns | Number of campaigns sent this period |
| Total Subscribers | Active customers receiving emails |
Campaign Analytics
Drill into each campaign to see detailed performance:- Per-segment metrics — open rate, click rate, conversions broken down by segment variant
- Revenue attribution — revenue generated by the campaign
- A/B test results — variant performance comparison (if A/B testing was used)
Segment Analytics
View performance broken down by customer segment:- Which segments are most engaged
- Revenue per customer by segment
- Segment growth and churn trends
- Comparative performance across segments
Email-Level Metrics
For each individual email, track:| Metric | Description |
|---|---|
| Delivered | Successfully reached the inbox |
| Opened | Recipient opened the email |
| Clicked | Recipient clicked a link |
| Converted | Recipient made a purchase |
| Bounced | Email could not be delivered |
| Unsubscribed | Recipient opted out |
Revenue Attribution
LTV.ai attributes revenue to emails using a click-based attribution model:- When a customer clicks a link in your email and makes a purchase within the attribution window, that revenue is credited to the campaign
- The attribution window is configurable in your settings
Exporting Data
Export your analytics data for use in other tools:- CSV export — download raw data for any date range
- Dashboard sharing — share read-only dashboard links with your team