Never think about who to send to again.
The AI builds your audience, picks the best segmentation, and creates a unique email for each segment.Step 1: Audience Suggestions
Describe your campaign. We’ll find your audience.
The AI queries your customer data in real time and suggests the audiences most likely to convert — not pre-built segments, but fresh, campaign-specific audiences generated on the fly.
What you’ll see: You type a campaign brief like “Help me launch our new outdoor oak dining collection. 12 pieces, price range 2,200. Want to push it hard this week.” — and the AI responds with 5 selectable audience suggestions, each with customer counts (42k, 68k, 87k, 31k, 24k).
Step 2: You’re In Control
Accept, reject, or add your own.
The AI does the thinking, but you make the final call. Add your own audiences, remove ones that don’t fit, or just accept everything and move on.Accept all or some
Take every suggestion, or cherry-pick the ones that make sense for this campaign.
Reject and start fresh
Don’t like any of them? Reject all and the AI will try different angles.
Add your own queries
Type any audience in plain language — “all customers who spent over $200” — and we’ll run it through the same system.
Step 3: One Unified List
We merge everything into one clean list.
No matter how many audiences you select — AI-suggested, manually added, or both — we deduplicate and merge them into one final send list.| Audience | Customers |
|---|---|
| Outdoor furniture buyers | 42,000 |
| High-AOV dining browsers | 68,000 |
| Garden / outdoor space cities | 87,000 |
| Oak, teak & wood buyers | 24,000 |
↓
145,000 unique customers — deduplicated and ready to send
Step 4: Smart Segmentation
Then we pick the best way to segment it.
Our ML model evaluates your campaign, your audience, historical performance, and the time of year to select the segmentation strategy that will drive the most revenue.AI Recommendations
1. Seasonal / Weather-Based
Recommended — Outdoor summer launch with a geographically diverse audience. Push urgency to warm climates, aspirational messaging to cooler ones.
2. AOV Tier
Wide spend range in audience. Show premium oak pieces to high-AOV, entry-point accessories to lower-AOV.
3. Category-Based
Split by seating vs. dining vs. decor affinity to feature the most relevant products.
Skip segmentation
Or skip segmentation and send the same email to everyone.
How it works
The AI presents its top 3 recommendations ranked by predicted performance. You can go with #1, override to #2 or #3, or skip segmentation entirely.The model factors in:- Campaign context — what you’re promoting and why
- Audience composition — who’s in the list and what they have in common
- Historical performance — what’s worked before for similar campaigns
- Data availability — what customer data points are available to segment on
- Time of year — because discount segmentation doesn’t make sense during BFCM, and gift-buyer segmentation matters most in November and December
Seven strategies the AI chooses from
Each one changes something different about the email your customers receive.Discount-Based
Automatically identifies who needs a discount to convert vs. who will buy at full price. Protect your margins.
Category Affinity
Segments customers by what they buy — pants, tops, accessories. Each segment gets tailored copy, products, and links automatically.
Location-Based
Tailors messaging based on where customers are. Local events, regional trends, city-specific hooks.
Weather-Based
Real-time weather data triggers contextual variants. Sell what makes sense for their forecast.
Purchase Frequency
Knows the difference between a one-time buyer and a loyal repeat customer. New buyers get convinced, VIPs get recognized.
AOV Tier
Matches product recommendations to spending level. High spenders see premium pieces, value shoppers see entry points.
Gifters vs. Self-Buyers
Detects whether customers buy for themselves or others based on purchase patterns. Gift buyers get “they’ll love this,” self-purchasers get “treat yourself.”
Step 5: Personalized Variants
Every segment gets a tailored email.
Same campaign, but every customer gets the version most likely to convert them.- Warm Climate
- Moderate Climate
- Cool Climate
Segment tag: Warm Climate / 92 degrees FSubject: Your backyard is ready for an upgradePreview: Perfect weather to finally get that outdoor set…
It’s gorgeous out in Austin right now — perfect timing to set up that outdoor dining space you’ve been thinking about. Our new oak collection just dropped and it’s built for exactly this.
Stop guessing who to send to.
Let the AI find your audience, pick the right segmentation, and personalize every variant. You just approve and send.Get started
Talk to our team and see the Targeting Agent in action.