Skip to main content
The Reactivate module is LTV.ai’s email automation and AI marketing engine. It handles everything from customer segmentation to AI-generated email content and automated delivery.

​
Capabilities

Email Sequences

Multi-step automated email flows triggered by customer behavior or scheduled events.

AI Content Generation

AI-powered email copy, subject lines, and personalized content generation.

Dynamic Segmentation

AI-driven customer segmentation with behavioral analysis and clustering.

Image Generation

AI-generated hero images, banners, and product grids for email campaigns.

​
Architecture

The Reactivate module operates as a semi-independent system within the monolith, with its own:
  • 23 controllers
  • Dedicated entity set
  • Auth guard (ReactivateAuthGuard)
  • SQS queue integration
  • AI service layer
┌──────────────────────────────────────────────┐
│              Reactivate Module                │
├──────────┬───────────┬───────────┬──────────┤
│Marketing │ Sequence  │Segmenta-  │ Image    │
│Analyst   │ Manager   │tion Engine│ Generator│
├──────────┴───────────┴───────────┴──────────┤
│              AI Service Layer                │
├─────────────────────────────────────────────┤
│              Queue Layer (SQS)               │
│  Schedules │ Analytics │ Webhooks │ Catalog  │
└─────────────────────────────────────────────┘

​
Key Features

​
Multi-Brand Support

Each brand can have its own:
  • Custom prompt variables
  • Exclusion lists
  • Product grid templates
  • Segment definitions
  • Email templates

​
External Account Integration

Connect email sending accounts from:
  • Microsoft Outlook/Office 365 via MSAL OAuth
  • Google Gmail via Google OAuth

​
Webhook Processing

The module processes email delivery events (opens, clicks, bounces, unsubscribes) and stores them in EmailEventEntity for analytics.

Email Sequences

Deep dive into sequence creation and management.

AI Features

AI integration and the multi-phase generation workflow.