> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ltv.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Ideation Agent

> Research your data, your catalog, and your competitors, then hand off a campaign brief

<Info>
  **Beta.** Available per brand. Contact your account manager if you do not see Ideation Agent in your sidebar.
</Info>

The Ideation Agent is a research conversation. Ask it what to send next, and it investigates before answering rather than guessing.

## What it can look at

<CardGroup cols={2}>
  <Card title="Your customer data" icon="database">
    Sizes audiences and tests whether a segment is big enough to be worth a campaign.
  </Card>

  <Card title="Your catalog" icon="box">
    Searches and ranks products against a campaign idea.
  </Card>

  <Card title="Your past campaigns" icon="file-lines" href="/measure/campaign-reports">
    Reads campaign reports to ground suggestions in what actually worked.
  </Card>

  <Card title="Your competitors" icon="binoculars">
    Finds competitor brands and reads the email campaigns they have been sending.
  </Card>
</CardGroup>

It also reads your marketing calendar, so it knows what you already have planned. See [Marketing calendar](/brand/marketing-calendar).

## Useful questions

* What should we send this week
* Which of our lapsed customer groups is worth a win back campaign
* What have our competitors been promoting this month
* Why did the last campaign underperform, and what should we do differently
* How many customers would a campaign about winter accessories actually reach

## Handing off to a campaign

When you land on something worth building, the agent produces a **brief**: the goal, the audience, the call to action, and any offer. Hand that straight to Campaign Creator and it starts from the brief rather than a blank prompt.

<Note>
  The Ideation Agent researches and proposes. It does not build emails or send anything. Building happens in Campaign Creator. See [Campaign Creator](/create/campaign-creator).
</Note>

Because the brief is built by Campaign Creator, how the finished email looks and sounds comes from your [Brand DNA](/brand/brand-dna) and [Image Library](/brand/image-library), not from the agent.