> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ltv.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns

> Create and send one-off email campaigns powered by AI

## How Campaigns Work

Every campaign in LTV.ai is a single, one-off email send to a targeted audience. You describe what you want to promote, the AI builds the campaign, and you approve and send.

There are no drip sequences or automated trigger-based flows — every campaign is intentional, reviewed by you, and sent when you're ready.

<Steps>
  <Step title="Describe your campaign">
    Tell the AI what you're promoting in plain language. A product launch, a seasonal sale, a new collection, a restocking notification — anything.
  </Step>

  <Step title="AI builds your audience">
    The [Targeting Agent](/agents/targeting) queries your customer data and suggests the audiences most likely to convert for this specific campaign.
  </Step>

  <Step title="AI selects segmentation">
    The AI picks the best [segmentation strategy](/features/segmentation) for this campaign and creates personalized email variants for each segment.
  </Step>

  <Step title="AI generates the email">
    The [Campaign Creator](/agents/campaign-creator) generates the full email — copy, images, product recommendations, and personalized subject lines for every customer.
  </Step>

  <Step title="Review and send">
    Preview everything, make any edits, and send. That's it.
  </Step>
</Steps>

***

## What Makes LTV.ai Campaigns Different

<Columns cols={2}>
  <Card title="AI does the work" icon="wand-magic-sparkles">
    You don't build emails manually. Describe what you want, review what the AI creates, and send.
  </Card>

  <Card title="Per-customer personalization" icon="user">
    Subject lines are generated per individual customer — not per segment. Every recipient gets the subject line most likely to get them to open.
  </Card>

  <Card title="Smart segmentation" icon="users">
    The AI automatically picks from seven segmentation strategies to create tailored variants for each audience group.
  </Card>

  <Card title="Margin protection" icon="shield-check">
    The [Smart Suppression Agent](/agents/smart-suppression) ensures discounts only go to customers who need them — everyone else gets full-price messaging.
  </Card>
</Columns>

***

## Managing Exclusions

You control who doesn't receive emails:

* **Brand-level exclusions** — customers excluded from all emails for your brand
* **Campaign-level exclusions** — customers excluded from a specific campaign

Unsubscribes are handled automatically — when a customer clicks the unsubscribe link, they're immediately added to your exclusion list and will never receive another marketing email.

***

## Campaign Performance

Track these metrics for each campaign in your dashboard:

| Metric               | Description                              |
| -------------------- | ---------------------------------------- |
| **Sent**             | Total emails delivered successfully      |
| **Open Rate**        | % of recipients who opened the email     |
| **Click Rate**       | % of openers who clicked a link          |
| **Conversion Rate**  | % of clickers who completed a purchase   |
| **Revenue**          | Total revenue attributed to the campaign |
| **Unsubscribe Rate** | % of recipients who unsubscribed         |

<Tip>
  Allow 24-48 hours for open and click data to fully populate after a send. Conversion data can take several days.
</Tip>