> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ltv.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics & Reporting

> Track email performance, customer engagement, and revenue impact

LTV.ai provides comprehensive analytics so you can understand exactly how your email marketing is performing — from high-level revenue metrics to individual campaign performance.

## Dashboard Overview

Your main dashboard shows key metrics at a glance:

| Metric                 | Description                                  |
| ---------------------- | -------------------------------------------- |
| **Total Revenue**      | Revenue attributed to LTV.ai email campaigns |
| **Emails Sent**        | Total emails delivered across all campaigns  |
| **Average Open Rate**  | Overall email open rate                      |
| **Average Click Rate** | Overall click-through rate                   |
| **Active Campaigns**   | Number of campaigns sent this period         |
| **Total Subscribers**  | Active customers receiving emails            |

## Campaign Analytics

Drill into each campaign to see detailed performance:

* **Per-segment metrics** — open rate, click rate, conversions broken down by segment variant
* **Revenue attribution** — revenue generated by the campaign
* **A/B test results** — variant performance comparison (if A/B testing was used)

## Segment Analytics

View performance broken down by customer segment:

* Which segments are most engaged
* Revenue per customer by segment
* Segment growth and churn trends
* Comparative performance across segments

## Email-Level Metrics

For each individual email, track:

| Metric           | Description                    |
| ---------------- | ------------------------------ |
| **Delivered**    | Successfully reached the inbox |
| **Opened**       | Recipient opened the email     |
| **Clicked**      | Recipient clicked a link       |
| **Converted**    | Recipient made a purchase      |
| **Bounced**      | Email could not be delivered   |
| **Unsubscribed** | Recipient opted out            |

## Revenue Attribution

LTV.ai attributes revenue to emails using a click-based attribution model:

* When a customer clicks a link in your email and makes a purchase within the attribution window, that revenue is credited to the campaign
* The attribution window is configurable in your settings

## Exporting Data

Export your analytics data for use in other tools:

* **CSV export** — download raw data for any date range
* **Dashboard sharing** — share read-only dashboard links with your team