> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ltv.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# AI Content Generation

> Custom-trained AI models that generate personalized email content for your brand

## Custom-Trained AI for Every Brand

LTV.ai doesn't use a generic AI model for all brands. We train custom instances of AI models specifically for each brand. Upon onboarding, the AI automatically ingests:

* **All of your previous emails** — past campaigns, subject lines, copy, design patterns
* **Your website** — product pages, about pages, brand messaging, tone
* **Your social media** — Instagram, TikTok, Facebook, Twitter presence and voice
* **Any other online presence** — press coverage, reviews, marketplace listings

This happens automatically during onboarding — no manual uploads, no content briefs, no brand guidelines documents to fill out. The AI learns who you are by studying everything you've already put out into the world.

The result is an AI that genuinely understands your brand and produces content that matches your voice, tone, and style from day one.

***

## How Campaign Generation Works

When you create a campaign, LTV.ai follows a structured multi-phase workflow:

<Steps>
  <Step title="Research">
    The AI draws on its training data — your previous emails, website, social presence — plus real-time analysis of your product catalog and competitive landscape.
  </Step>

  <Step title="Strategy">
    Based on research, the AI defines the campaign strategy: tone of voice, key selling points, call-to-action approach, and messaging framework tailored to your campaign goals.
  </Step>

  <Step title="Segmentation">
    The AI selects the best [segmentation strategy](/features/segmentation) for this campaign and identifies target audiences through the [Targeting Agent](/agents/targeting).
  </Step>

  <Step title="Copy Generation">
    AI generates email copy for each segment — personalized subject lines per individual customer, body content, and calls-to-action. Each variation is tailored to resonate with the specific audience.
  </Step>

  <Step title="Visual Content">
    Hero images, banners, and product grids are generated to match your brand aesthetic and campaign messaging.
  </Step>

  <Step title="Review">
    Everything is assembled into the complete email for your review. Edit anything you want before sending.
  </Step>
</Steps>

***

## What AI Generates

### Email Copy

* Subject lines personalized per individual customer (not just per segment)
* Preheader text
* Body copy in your brand's voice
* Calls-to-action

### Visual Content

* **Hero images** — header visuals matching your brand aesthetic
* **Banners** — promotional graphics with your branding
* **Product grids** — personalized product recommendation layouts

### Product Recommendations

AI selects which products to feature for each customer based on:

* Purchase history
* Product affinity scores
* Campaign context and relevance
* Trending products in your catalog

***

## Editing AI Content

After AI generates content, you have full control:

* **Click any text block** to edit copy directly
* **Regenerate** — ask AI to try a different approach
* **Swap products** — change which items appear in product grids
* **Replace images** — upload your own or regenerate with different parameters

<Info>
  AI-generated content is always a starting point. The best results come from AI doing the heavy lifting, with you making final adjustments to match your vision.
</Info>