> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ltv.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Creator

> Describe a campaign and get a finished email back

Campaign Creator is where most campaigns start. You describe what you want, LTV.ai asks anything it needs, and it produces a complete email.

Find it in the sidebar under **Campaign Creator**.

## The three tabs

| Tab                  | Use it for                                                                    |
| -------------------- | ----------------------------------------------------------------------------- |
| **New Request**      | An image based campaign. This is the default and what most brands use.        |
| **Text Campaign**    | A plain text style email, closer to a personal note than a designed campaign. |
| **Campaign History** | Every campaign you have started, finished or not. Resume from here.           |

## Writing a brief

A brief is one or two sentences. Be specific about the goal and the offer, and leave the rest to LTV.ai.

Good briefs look like:

* Promote the new winter outerwear collection to people who bought outerwear last year
* Win back customers who have not ordered in six months, with a 15 percent code
* Announce free shipping over 50 dollars for the rest of the month

LTV.ai will ask follow up questions where the brief is ambiguous, then generate.

## What it builds

<CardGroup cols={2}>
  <Card title="Copy in your brand voice" icon="pen-nib">
    Subject line, preheader, body copy, and calls to action, written against your [Brand DNA](/brand/brand-dna).
  </Card>

  <Card title="Hero image" icon="image">
    Generated for the campaign. You can supply product images to work from, or regenerate it.
  </Card>

  <Card title="Product grid" icon="grid-2">
    Pulled from your catalog based on purchase history and campaign context.
  </Card>

  <Card title="Your header and footer" icon="brackets-square">
    Applied exactly as configured. Never generated. See [Headers and footers](/brand/headers-and-footers).
  </Card>
</CardGroup>

## Two ways to start a design

When LTV.ai reaches the design stage it asks whether to generate one or use your own.

* **Design with AI.** LTV.ai composes the layout. This is the default.
* **Import your own design.** Upload an image or HTML, or pull a design from Figma.

## From draft to send

Once the email is assembled you move through three stages, shown as a step indicator at the top of the page.

<Steps>
  <Step title="Draft">
    Review and edit the email. See [Editing a draft](/create/editing-drafts).
  </Step>

  <Step title="Audience">
    Choose who receives it and apply exclusions. See [How audiences work](/audience/how-audiences-work).
  </Step>

  <Step title="Schedule">
    Send now or pick a date and time. See [Scheduling and sending](/send/scheduling).
  </Step>
</Steps>

## One prompt generation

<Info>
  **Beta.** Available per brand. Contact your account manager if you do not see it.
</Info>

If enabled, the composer on your Home page generates a complete campaign from a single prompt with no back and forth. The result lands in your Design Library as a saved design, ready to edit and send.

Use it when you know exactly what you want. Use Campaign Creator when you want LTV.ai to ask questions first.