> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ltv.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing calendar

> Give LTV.ai your promotional plan so it can suggest campaigns around it

The marketing calendar tells LTV.ai what you already have planned: sales, launches, seasonal moments, and quiet periods. It uses that to time suggestions and to avoid proposing something that clashes with a promotion you are already running.

Find it under **Settings > Marketing Calendar**.

## Adding your plan

Upload your calendar and LTV.ai reads it, extracts the individual events, and lays them out in a grid view. You can review and correct what it extracted.

## What it affects

<CardGroup cols={2}>
  <Card title="Proactive ideas" icon="lightbulb" href="/proactive/proactive-ideas">
    Suggestions are timed around your planned events and gaps in your send schedule.
  </Card>

  <Card title="Daily briefing" icon="newspaper" href="/proactive/daily-briefing">
    The briefing references upcoming calendar events when proposing campaigns.
  </Card>
</CardGroup>

The Ideation Agent can also read your calendar when you ask it what to send next. See [Ideation Agent](/proactive/ideation-agent).

<Note>
  The calendar is advisory. It never schedules or sends anything on its own.
</Note>