> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ltv.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Headers and footers

> The blocks applied to every campaign, and why they are never AI generated

Your header and footer are applied to every campaign automatically. They are the parts of your email that should never vary, which is why LTV.ai never generates them.

Find them under **Manage Modules > Headers** and **Manage Modules > Footers**.

## Defaults

LTV.ai creates a default header and footer when you finish onboarding, using your logo and colors. They work immediately. Most brands replace them with something closer to their existing email.

## Getting your real header and footer in

<CardGroup cols={3}>
  <Card title="Import from Klaviyo" icon="envelopes-bulk" href="/connect/klaviyo">
    Pull the header and footer out of a past Klaviyo campaign. The closest match to what your customers already receive.
  </Card>

  <Card title="Paste HTML" icon="code">
    Paste or upload the HTML directly if you have it.
  </Card>

  <Card title="Edit visually" icon="pen-ruler">
    Use the built in editor to change text, links, images, and spacing without touching code.
  </Card>
</CardGroup>

Open a header or footer and choose edit to open the visual editor.

## Link confirmation

When you import a header or footer, LTV.ai detects the links inside it and asks you to confirm where each one should point. This runs once per module, not per campaign.

## Compliance

Your footer is where the legally required parts of a marketing email live.

<Warning>
  Every campaign includes a one click unsubscribe link that cannot be removed. Your physical mailing address is required by CAN-SPAM and must be present in your footer. Check it is there before your first send.
</Warning>

See [Data and compliance](/trust/data-and-compliance).

## Why they are never generated

Generated headers and footers would drift between campaigns, break brand consistency, and risk dropping compliance content. LTV.ai preserves yours exactly as written on every send, including on campaigns built from an uploaded design.