> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ltv.ai/llms.txt
> Use this file to discover all available pages before exploring further.
# Smart Suppression Agent
> Know which customers need a discount and which will buy at full price — protect your margins automatically
## Stop giving discounts to people who would've bought anyway.
The Smart Suppression Agent uses purchase behavior and predictive modeling to determine which customers need a discount to convert — and which ones will buy at full price.
***
## The Problem
Most brands spray discounts across their entire list. The result:
* **Margin erosion** — loyal customers who would've paid full price get unnecessary discounts
* **Discount dependency** — customers learn to wait for sales instead of buying when they need something
* **Revenue left on the table** — you're literally paying customers to do something they were already going to do
***
## How Smart Suppression Works
The AI analyzes every customer's purchase history, browsing patterns, and engagement data to build a conversion probability profile.
It looks at signals like:
* Do they only buy during sales?
* Have they purchased at full price before?
* How price-sensitive are they based on past behavior?
* How engaged are they with your brand right now?
Each customer is classified into one of several groups:
| Classification | What It Means | Email Treatment |
| ------------------------ | ------------------------------------------- | --------------------------------------------------------------- |
| **Full-price buyer** | High intent, will convert without incentive | No discount — feature products, new arrivals, editorial content |
| **Discount-responsive** | Needs a nudge to convert | Include targeted discount or promotion |
| **Deep discount needed** | Only converts with significant incentive | Stronger offer — clearance, bundle deals, exclusive savings |
| **Unlikely to convert** | Very low purchase probability regardless | Suppress from this campaign entirely to protect deliverability |
When your campaign sends, each customer automatically receives the right version:
* Full-price buyers see an editorial, product-focused email
* Discount-responsive customers see the same campaign with a promotion layered in
* Deep discount customers get a stronger offer
All of this happens within the same campaign — you don't build separate emails. The AI handles the variant routing.
***
## What This Means for Your Business
Stop giving 20% off to customers who were about to buy at full price. Every suppressed discount is pure margin saved.
Suppressing unlikely-to-convert customers means fewer emails to disengaged users — which improves your sender reputation and inbox placement.
When you do discount, it's targeted and intentional. Customers who need the push get it. Everyone else gets a premium brand experience.
***
## How the AI Decides
The predictive model considers:
| Signal | What It Tells Us |
| -------------------------------------- | ---------------------------------------------------------- |
| **Purchase history at full price** | Strong indicator they don't need a discount |
| **Purchase history during sales only** | They've been trained to wait for discounts |
| **Email engagement recency** | Recently active customers are more likely to convert |
| **Browse-to-purchase ratio** | High browsing with no purchases suggests price sensitivity |
| **Average order value trends** | Declining AOV may indicate increasing price sensitivity |
| **Time since last purchase** | Longer gaps may require stronger incentives |
The model improves over time as it learns from your specific customer base and campaign results.
***
## Works Automatically with Every Campaign
Smart Suppression isn't a separate tool you configure — it runs automatically on every campaign sent through LTV.ai. When the [Targeting Agent](/agents/targeting) selects a discount-based segmentation strategy, Smart Suppression powers the classification.
You can also:
* **Override classifications** — manually move customers between groups
* **Set discount caps** — define maximum discount percentages per tier
* **Review suppression reports** — see how many customers were suppressed and estimated margin saved
***
## Protect your margins while maximizing revenue.
Let the AI figure out who needs a discount and who doesn't. Every campaign is automatically optimized for the highest possible revenue at the lowest cost.
Talk to our team and see Smart Suppression in action.