> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ltv.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Deliverability Agent

> Automated DNS management, domain warm-up, and ongoing deliverability optimization

## Your emails don't work if they don't land in the inbox.

The Deliverability Agent manages your sending infrastructure end-to-end — DNS configuration, domain warm-up, and ongoing optimization — so you never have to think about it.

***

## Why Deliverability Matters

Even the best email content is worthless if it lands in spam. Deliverability is determined by:

* **Sender reputation** — how mailbox providers (Gmail, Outlook, Yahoo) view your sending domain
* **Authentication** — whether your DNS records (SPF, DKIM, DMARC) are correctly configured
* **Sending patterns** — whether you warm up gradually or blast a cold domain
* **Engagement signals** — open rates, click rates, and spam complaints

Most brands either ignore this or manage it manually. The Deliverability Agent handles all of it automatically.

***

## What the Deliverability Agent Does

### DNS Management

<Steps>
  <Step title="Automatic DNS configuration">
    When you connect your store, the Deliverability Agent identifies the DNS records you need and guides you through setup — or configures them automatically if you grant DNS access.

    | Record          | Purpose                                                                 |
    | --------------- | ----------------------------------------------------------------------- |
    | **SPF**         | Authorizes LTV.ai to send email on behalf of your domain                |
    | **DKIM**        | Cryptographically signs your emails so providers know they're authentic |
    | **DMARC**       | Tells providers what to do with emails that fail SPF/DKIM checks        |
    | **Return-Path** | Configures bounce handling for your domain                              |
  </Step>

  <Step title="Ongoing monitoring">
    The agent continuously monitors your DNS records for:

    * Misconfigurations or accidental changes
    * Expiring certificates
    * Conflicting records from other services
    * DMARC report analysis

    If something breaks, you're alerted immediately with instructions to fix it.
  </Step>
</Steps>

### Domain Warm-Up

New sending domains can't blast 100,000 emails on day one — mailbox providers will flag you as spam. The Deliverability Agent manages a gradual warm-up process.

<Steps>
  <Step title="Start small">
    The agent begins by sending to your most engaged customers — the ones most likely to open and click. This builds positive engagement signals from day one.
  </Step>

  <Step title="Gradually increase volume">
    Over 2-4 weeks, sending volume increases automatically based on engagement metrics and provider feedback. The agent adjusts the pace based on real-time signals.

    | Week    | Approximate Daily Volume | Strategy                                    |
    | ------- | ------------------------ | ------------------------------------------- |
    | Week 1  | 500-2,000                | Most engaged customers only                 |
    | Week 2  | 2,000-10,000             | Expand to recently active customers         |
    | Week 3  | 10,000-50,000            | Broader audience with engagement monitoring |
    | Week 4+ | Full volume              | Normal sending with ongoing optimization    |
  </Step>

  <Step title="Monitor and adapt">
    If bounce rates spike or complaint rates increase, the agent automatically throttles volume and adjusts the warm-up schedule. You're notified of any issues.
  </Step>
</Steps>

<Info>
  Warm-up timelines vary based on your list size, domain age, and engagement quality. The agent adapts to your specific situation — there's no one-size-fits-all schedule.
</Info>

### Ongoing Optimization

After warm-up, the Deliverability Agent continues working in the background:

<Columns cols={2}>
  <Card title="Reputation monitoring" icon="gauge-high">
    Tracks your sender score and domain reputation across major providers. Alerts you before issues become problems.
  </Card>

  <Card title="Bounce management" icon="rotate-left">
    Automatically handles hard bounces, soft bounces, and invalid addresses. Keeps your list clean without manual intervention.
  </Card>

  <Card title="Complaint tracking" icon="flag">
    Monitors spam complaint rates and automatically suppresses chronic complainers to protect your reputation.
  </Card>

  <Card title="Engagement-based sending" icon="chart-mixed">
    Prioritizes sending to engaged customers first, building positive signals before reaching less active subscribers.
  </Card>
</Columns>

***

## Deliverability Dashboard

Monitor your sending health in real time:

| Metric                    | What It Tells You                                          |
| ------------------------- | ---------------------------------------------------------- |
| **Inbox placement rate**  | Percentage of emails landing in the primary inbox vs. spam |
| **Bounce rate**           | Hard and soft bounces as a percentage of sends             |
| **Complaint rate**        | Spam complaints per send (goal: under 0.1%)                |
| **Domain reputation**     | Your current standing with Gmail, Outlook, and Yahoo       |
| **Authentication status** | Whether SPF, DKIM, and DMARC are correctly configured      |

***

## Never worry about landing in spam again.

The Deliverability Agent manages your sending infrastructure so you can focus on creating great campaigns.

<Card title="Get started" icon="arrow-right" href="https://ltv.ai/contact">
  Talk to our team and see the Deliverability Agent in action.
</Card>